Permission-Based Email Marketing 101

by Greg on August 31, 2010

Great email communications and highly targeted eLetters or eNewsletters will build relationships, enhance your credibility, and break down common barriers…making it easier to promote and sell your services. And once your emails establish you as The Expert in your industry, prospects will no longer see you as the salesman they don’t want to talk to. [...]

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There are a handful of tricks and some proven Search Engine Optimization strategies you can use to get your website to the top of major search engines such as Google, Yahoo, and Bing. For free. In fact, when I build a lead generation website, I make sure the layout, structure, and words on each page [...]

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How to Generate More Internet Leads

by Greg on August 31, 2010

More Leads = More Profits Getting qualified leads for you or your sales team is easy if you’ve got a website designed specifically to capture visitors before they leave. By combining your site with effective online and offline marketing strategies, you’ll have an automated, turn-key solution generating leads and sales 24/7. The Problem is, Most [...]

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How to Build a Website That Works

August 31, 2010

A website needs to do more than just look good… Would you like a website that’s easy to use, engages visitors with well-written content and generates great results? The problem with many websites out there today is they’re either poorly-designed and flashy or they provide little content to educate, persuade and engage visitors. Successful sites, [...]

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Local Search Engine Optimization
with Google’s Matt Cutts

August 2, 2010

Matt Cutts covers simple SEO for local businesses. He covers: -The importance of Title Tags. -Making sure the search term being searched is included on your page/site. -Utilize the Meta Description tag. -Write a blog with local information. -Google does not take 6 months to find your site…and crawls the web monthly (at minimum). -The [...]

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Why Aren’t You Testing?

July 11, 2010

Ever since I started in direct mail marketing about 15 years ago, I’ve been a huge fan of testing. When I had my brief stint in the general advertising world, I couldn’t understand how anyone really knew what worked. Of course, if the client was happy and the agency was able to bill for the [...]

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The personal, powerful touch of email.

June 30, 2010

I’m still hoping somehow the art of writing letters will not be completely lost in our fast-changing digital world. Because when it comes to personal, touching, meaningful communication…not much compares to a physical, hold-in-your hand letter. But let’s face the facts. Email has replaced snail mail letters as today’s most “personal” form of communication. Sure, we have social media and [...]

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