Writing and Marketing

My favorite saying thrown around direct marketing circles for years is this:

“Don’t talk about your grass seed…tell me what you’ll do for my lawn.

To many local businesses (or even the big national guys) fail to realize their prospects and customers need more than just the features of their product or service.

When creating an ad, ask yourself “am I talking about me me me or did I clearly present the benefits the customer gets by using my product/service?”

Greg

Well…yes and no is the answer.

See, marketing is selling and nothing else.

Most national businesses get it wrong and spend millions and millions of dollars building their brand when in fact they forget to sell something through the message.

Locally, too many small business people copy what they see in national campaigns and wonder why they get little if anything in return.

Marketing locally is much, much easier.

After all, you have less (and often weaker) competition.

Your net doesn’t have to be cast as wide and you can easily find and target your local audience with cost effective marketing. Direct mail. Web sites. Promotional Products.

But don’t do what the big guys do on a national level. Not only is it too expensive but usually ineffective with little proof of results.

For more information on local marketing for your business check out creativeresultsmarketing.com

Greg