If you have a professional website design and it's still not bringing you leads or sales like clockwork, then the approach you're using may need to be repaired fast.
The thing is, your website should be a driving force behind all of your marketing efforts, online and offline.
By having a "direct marketing" website, it can drive sales automatically for your business.
The 2 Parts to a Successful Website
#1 Visitors (a.k.a. traffic)
The big problem with most websites is they don't get enough traffic to realize the full potential of the internet. And there are others where there's traffic, but not the right kind.
Now, certainly there are countless ways to get traffic to your site.
And although Pay Per Click, Search Engine Advertising is very effective and powerful (especially for a business looking for local customers) there are many, many other ways to get people to your site.
This includes offline marketing methods such as direct mail sales letters and postcards, locally-run print ads, promotional products...the list goes on.
Then of course online your website will attract free traffic by being designed for the search engines (free visitors), advertising in email newsletters, directory listings. Again, the list goes on.
But once you get a visitor...it's what you do with that prospect that's even more important. Letting them pop in and hope they pick up the phone just isn't enough, because...
#2 You've got to take them to the next step in your sales process...
Once you get your target market to your website, next step is to convert them into a "warm" lead, sale, or customer.
Coming to your site, looking around, and walking away is not the ideal situation.
Yet, most small business websites are show-pieces with no action.
The key? To take your visitor to the next step and get their email address so you can build your credibility and create a relationship. Give away a report in exchange for an ongoing discussion of how and why you can help them.
They must leave their name or email to receive some information, call your office for a consultation, or simply fill out a form to have you contact them for an appointment.
Once you've captured their contact information, building trust and credibility for an ongoing relationship can be automated with little to no work on your part.
As part of our standard website creation package...we'll create the content to generate leads for your business and turn cold visitors into warm prospects and soon...longterm, profitable customers.
We guarantee to put your website to work for you.
If you already have a website, let us take a look at it and give you a detailed Website Audit in writing.
Click here for a Free Web Audit. |