Response-driven print advertising (vs "brand" advertising) is an affordable way to target your prospects and customers and build profits.
The problem is, most advertising doesn't work the way it's supposed to.
Go ahead and check out the ads in our local CT "free" papers such as the Turnpike Buyer and Shoppers Guide in Northeastern CT or the Bargain Buyer passed around Rhode Island.
Most of the ads in there could be greatly improved with a few tweaks to the message, creating a a better offer...or spending more time emphasizing the benefits of doing business with a company.
 The problem is, most local small businesses are doing it all wrong. They are following the branding being done on tv and in the magazines they read because they "look" like they'd work.
But they don't.
They either let the publisher create their ads, which is a major mistake...or they copy what they think works.
Luckily, after 15 years in marketing and advertising...I can show you what works.
And to prove to you I'm offering a free ad review for a limited time.
Free Ad Review
20 Melinda Terrace
Danielson, CT 06239
Or you can attach it to an email and forward it to gpayette (at) gmail.com
And I'll review it for free.
No obligation.
Nothing to buy.
Nothing else to do but send it my way and see what recommendations I make to improve your ad.
Here's what I do for businesses ready to use effective print ads...
- Copywriting - The copy (words used) is what sells. Getting your prospect or customer to take action with words is no simple task but with 13 years of experience...you'll end up with a winning ad.
- Design - The design of your ad makes a difference in readability but often less is more. We use words to drive your ad and use professional design to enhance the message.
- Offer Development - A good, local ad needs an offer. The reader wants to know "what's in it for me?" So give them something they can't refuse...and the sales process has started.
For your free local ad review (you must have a business in Rhode Island, Eastern Connecticut, or Central Massachusetts) mail your ad to:
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